I like staying busy, I like learning, and I love storytelling and documentaries. One of my favorite genres of documentaries and storytelling is “Day In The Life” stuff. At Marketing Press, and Trinity Web Media we talk about how people enjoy all access points of view, and seeing behind the curtain.
It’s always been an idea of mine to display “A Day in The Life” at Marketing Press, so recently I took things a step further and started my Vlog, Garden To Golden State.
At the time of writing this, I am five episodes into the project, and I thought this would be a good time to post answers to many of the commonly asked questions.
How and where do I subscribe for updates?
That’s easy…you can go to http://gregtaylor.net/vlog and that will direct you to my personal YouTube channel where all Vlogs are posted.
Why Vlog? Why Now?
I know like Marketing Press, Bullpen, and Trinity Web Media doesn’t take up enough of my time. Ever since Marketing Press TV started a couple of years ago I have really enjoyed the video medium. Being a marketer and loving storytelling, this is my attempt to learn how to tell a longer form story in video.
With Snapchat growing in popularity and using the platform daily, I have become more comfortable telling my personal brand story in video. The Garden To Golden State Vlog is where I chose to tell the story of my personal brand.
Also, I think there are misconceptions about me, my businesses and my life. I hope the Vlog shows how I pull off living in NJ and SD. Why I do it. And affords my the opportunity to make it all happen.
Why the title Garden to Golden State?
It’s simple…I grew up in New Jersey, the Garden State, and still spend a lot of time in NJ. After a long stint in Arizona, I moved to San Diego, CA, the Golden State. The name Garden to Golden State sums it up, it feels like me, and if could have I would have paid Arizona the respect it deserves in my story — but it didn’t fit into the equation.
What is the storyline?
I do not know. When I was discussing the Vlog with Park Howell, friend, great marketing storyteller, and the host of Business of Story podcast I expressed the same concern. Park simply told me, “Your personal brand storyline will come simply by doing the Vlog; it has a way of finding you.”
Until then, I will let the story develop and let it find me. (Thank you Park!)
How do you decide what to video and share?
I trust my gut, and I have the trust from the people around me. Since this is not a daily Vlog I select days in advance when I will shoot video. As I stated on one of the first episodes this is real life stuff. Life is not all rainbows and sunshine, so I hope I also show the world my bad days, and rougher patches vs. all the hustle, wins, and successes.
With all that said, some people in my life are not as comfortable with their life shown in the public eye. I totally respect that and will ask them to review footage and get their permission to be included in the Vlog.
What equipment do you use to shoot the Vlog?
I keep things simple, everything is shot on an iPhone 6s. It makes things easy, because I always have that device handy.
What’s the most awkward part of creating a Vlog?
Since Garden to Golden State is not a daily Vlog I compile footage, store it in Dropbox, and edit at a later time — the most awkward thing for me is looking back at footage shot a week or 10 days ago. It’s like wow — I acted like that, or man, I was kind of a jerk or whatever. It gives me the same vantage point and you, the view has to my life. Both weird and cool at the same time.
How are you making money from the Vlog?
That’s easy…I’m not. I don not plan on using this as a direct source of income. The two things in the short term I get from the Vlog is I learn to tell stories with a longer form video medium, and I expose people to more of my personal brand in a way hopefully, they can relate. The longer play is know that if done well, as my personal brand grows other opportunities will come my way. What that looks like, I have no idea — I am not there yet.
More will be revealed as it is revealed. I am new to this too. The first couple of episodes may suck, and if that’s the case I ask you to stick with me. As always I am ok with sucking in public at first to get great at something…let’s see where this takes us.