Telling a brand’s story is a great way to connect with your audience, humanize the brand experience and let people know who is behind the scenes making things happen. The brand’s story may change time to time based on who is the listener, but one thing is constant — the story is a connector.
Hey everyone! Today I want to talk to you about something that we seldom talk about. Bad days! Hey! Thanks for watching. I am Greg Taylor, founder of Marketing Press. And today I want to talk about one of the things that we rarely talk about in the entrepreneurial, or the startup world, or anything like that. Let’s talk about bad days.
A long time ago, when I first started Marketing Press close to six years ago, my good friend Susan Baier, Audience Audit, told me, “Just fight the good fight.” And I’ve always really held that close to me. Not every day is going to be a great day in business. You’re going to have rough days. You’re going to have days that clients are demanding and you can’t deliver what you want to deliver to them, or you can’t get enough done, or you lose a client, or a project isn’t as profitable, or maybe you’re struggling with some work-life balance. Things at home aren’t going perfectly to help you have a clear mind to go into the office and stuff.
So you are going to have bad days and it’s okay, because if you just continue to fight the good fight and to keep putting your best foot forward, they’re going to go away. I could really honestly count the number of bad days that I’ve had in six years of Marketing Press on my two hands here, on my ten fingers. So the things that I do when I’m having a rough day, and I’d like to say rough day versus bad day are . . . I really think about how thankful I am and how grateful I am for a situation that I’ve created for my family and with my friends and with my colleagues, and with the great clients that I worked with. Maybe I’ll write that down, or I’ll put it on a Post-it note so that I can look at it, or some people even put it in a jar so that they can go back and reflect on it.
Other things that I try to do is I try to get out of the situation. I try to work to create solutions and sometimes the solution is removing myself. Like I actually had a rough day today and I went for a run around 4:30 here in a mountain in Phoenix, and I came back and I sort of reset and refreshed. So those are a couple things you can do. The other thing is just acknowledge them. Talk to people that you trust. Talk to people. Have somebody you can confide in, have a best friend, have a partner or a wife, spouse, girlfriend, something like that, that you can talk to and say, “Today was a rough day.” It’s okay, it doesn’t mean your business is going bad. It just means that you’re human.
So I definitely encourage you to keep talking about, not only the good in your business and what you want to do, but also the more difficult times. So thank you for watching. I would love if you left a comment on your favorite social network, sharing this video, and telling us how you cope with your bad days. And also, if you’d like to subscribe to our YouTube channel, you can go to gregtaylor.net/youtube. Thanks for watching. We’ll see you soon.